We’re web developers.
We’ve mastered Marketing Automation.
No project is too big or scary for our veteran team.
Yes, yes, and heck yes. Then you’ve come to the right place.
Our team is trained to get work done quickly and efficiently. Our speciality lays right where web development meets marketing automation.
We develop solutions that help marketers succeed.
Taking your ideas and turing them into live campaigns is what we do. We deliver the goods.
We support campaigns of all sizes, from global product announcements to neighborhood newsletters. Our team is equipped to get your message seen.
Coded thousands of mobile emails.
Coded hundreds of landing pages.
Managed thousands of campaigns.
Built hundreds of nurturing tracks.
And we’ve hit our deadline every time.
We’re no stranger to getting campaigns out in a crunch. We’ve stood by our clients through thick and thin with their:
Our team is experienced in handling massive datasets. We tango with millions of records on a daily basis. Really. Volume isn’t an issue.
For data to be meaningful it needs to tell a story. Sometimes connecting a unique dataset is the only way to get there. We can get that data integrated to help complete the picture.
Corportate databases are no place for the uneducated. Make sure you know the risks involved. If you aren’t sure what your next step should be, just reach out – we’re here to help
Take a moment and just think to yourself: When was the last time you updated your integration? Lead Routing? Lead Scoring? Segmentations? Data Model? HTML? CSS?
If you’re like many marketers – it’s been a while. Our certified team is ready to help get you back in the game and help you shine.
A lot of automation companies want your money so they can tell you how to get things done "right". We don’t like to waste your time, or money. We’ll just get it done.
You know your business better than we ever will. We’re here to take care of the technical side, so that you don’t have to.
That email you’ve been dreading, or the lead scoring program - we love that stuff! We eat it up. Our team of nerds can’t wait to help. Just shoot us a description of the problem and we’ll take it from there.
Your customer opens your latest email on their iPhone. No zooming. No poking around. They can quickly read it. There’s a nice button and they tap it.
The landing page looks stellar. It loads quickly. The message matches the email. The form is clean. Filling it out is as easy as a quick text.
Just like that you have a new lead.
Pretty cool, right?
You no longer need to wonder if your emails are viewable on mobile devices. We will make sure everyone can see what you want them to.
Our experts keep up-to-date on the latest and greatest techniques to make sure your marketing material will be optimized for the most recent/relevant mobile platforms.
Our team is awesome like that.
Yes, we can optimize websites for mobile devices as well. This goes for landing pages and full-websites. It’s 2013, there is no excuse not to make sure your marketing is mobile-ready.
We use the latest in HTML5, CSS3, and Responsive Design techniques to deploy mobile-ready websites. Don’t believe us? Try shrinking your browser window to see our responsive site in action!
Just when you thought emails were cool for the first time – those responsive websites had to knock your socks off!
Global campaigns are never small. We’ll take care of the details, so you can focus with your international marketers on the audience and message.
We know how to get translated copy into emails, landing pages, and forms. We’re experienced in over 20 languages and can easily scale to support more.
Double-btye characters are no problem.
Dealing with languages that you don’t understand or speak can be tedious. We use various techniques that keep our coders from making mistakes. Provide us translated copy and we’ll take care of the technical details.
Beyond just dealing with copy we can’t read - we help manage the logistics of your global email sends as well. We’ll configure your system to send the messages out during the audience’s business day, so they don’t recieve poorly timed marketing.
If you’re just getting into global marketing you might not realize this yet, but the best way to marry technology with global marketing is to centralize your efforts.
Doing so increases the quality of your marketing across the globe. You’ll benefit from consistent branding, relevant selling points and a consistent user-experience.
Our team has helped, and continues to help, Fortune 500 businesses support their global marketing efforts.
Centralization is a daunting task. One of the biggest issues is hiring the right people to help. Many of our clients hired us for just that reason - to help them bridge the transistion from siloed marketing to centralized.
Some of our clients were so happy with our help that they continue to use us as an extension of their new centralized marketing teams.
Those particular clients are able to focus on marketing, leaving the technology and logistics to us.
We help companies roll out international templates for emails, landing pages and forms.
Leveraging a set of standards makes it’s easier to deal with the multiple languages and global markets.
Standardization can save you months of unnecessary effort. It’s true. We’ve seen it time and time again - in siloed marketing there end up being hundreds of different email templates. This makes for inconsistent branding and hours of wasted effort.
Don’t neglect your templates, especially if you’re out-sourcing or delegating the coding of these campaigns. It’s hard to see it, but you’re actually burning your budget if you don’t standardize. Don’t worry – we can help.
Need an Email? A quick drip-campaign? A web form? We could even take care of a troublesome project that you’ve been avoiding, or patch up an old campaign page.
Get your campaign live faster, or update an out-dated program. You can pull our team in to handle an entire project from A to Z.
Beyond larger projects, we also act as extensions to corporate marketing teams. We’ll hammer out 100% of your emails and provide deep technical support.
Dan is armed with over a decade of technical expertise that he leverages to create simple solutions for complex problems. From developing games to making marketing and sales technology work better, he always keeps an eye toward future compatability and relevancy. His experience in the code and consulting has earned him his technical entreprenuer stripes.
In his ventures he has always found passionate and obsessed developers, technicians and solution architects to share in the “fun". Supporting and guiding these experts is how he thrives and provides his clients the best.
Dan has made marketing and sales technology rev higher and run stronger for great organizations, such as: Seagate, Informatica, Isilon, Fortify Software, Webtrends, Nimbus, ActiveNetwork, Netgear, MicroScan, Wacom, Fluke Networks, FORTRUST and Quark.
Michael brings 20 years of revenue performance, business development, technology and leadership to Iron-Point. He is unique with hands-on strategic and tactical success in every step of the demand generation funnel, from awareness-to-sales-to-loyalty.
This direct-to-results methodology has driven Iron-Point’s explosive organic growth and continues to win with clients everyday. Michael’s mantra is “Find the simplest solution and get it done.”
In the last decade alone, Michael has empowered great brands, such as: DirecTV, Mattel, Disney, FOX, Seagate, Burger King, Webtrends, Fandango, Farmers Insurance, Union Bank, Carnival, eFax, Honda and Toyota with marketing technology, analytics and consulting to increase the ROI from every marketing dollar spent.